Seb de la Hoz & Jason Guzmán
Bastarda focuses on the typographic treatment mainly through the design of brand identities, from projects of logo refinements, custom fonts and an emphasis on numerical signs. The studio typographic projects have been awarded by the LAD Fest, the BID Ibero-American Design Biennial, and Communication Arts. Founded in Bogotá at the end of 2016 by Seb de la Hoz, MA in type design from the University of Reading, UK. and Jason Guzmán, a graphic designer who has mainly trained as a self-taught artist. As a way of working, the doors have been opened to other typographers and students to consolidate a new point of view regarding the design of typefaces in Latin America. Bastarda has recently opened digital doors in New York with the intention of permeating our typographic vision from the Global South.