I'm Laureano Menéndez and I'm 29 years old. I was born in Nicaragua and raised in Guatemala. My father is Argentinian and used to be a mediator of armed conflicts in Central America, and my mother is a brave Spaniard woman who has been there for him all along. I finished my studies in Buenos Aires and started as a Trainee in the Craft and Art Department at BBDO Argentina. (I didn't had a clue at the time about how to design anything, but it was an opportunity to get into one of the best advertising agencies in Latin America). In short, a few years later, thanks to the patience and trust of my former boss, my incredible team and colleagues, and countless youtube video tutorials I am the current Head of Design at BBDO Argentina.