Polar, Ltda. is a Brazilian graphic design studio, known for its typographic and colorful work. In this presentation, studio's co-founders Lais and Ralph will showcase type driven projects by Polar, from visual identities to editorial design, which display typefaces created in a playful and spontaneous way inspired by their cultural and homeland references. Through their presentation, they will shine a light on their Brazilian perspective regarding graphic design and the importance to support the national typographic production.