What to tell and how to tell it. It’s about framing the story, gazing at it warmly. Changes in culture and technology have transformed the way we translate what we see, what we do with what we see. And seeing is a way of being in the world. In Buenos Aires, we locals have a knack for classifying everything: buildings, colors, signs, bars, buses, textures, letters. Buenos Aires is a text we love to read over and over again.