Chabón, chango, chava, chela, checar, chicha, chichón, chido, chimichurri, chulo, churro —the ch* sounds reverberate throughout Latin America. And now, we bring all that rhythmic cacophony to you in typographic resonance—a virtual conference featuring Latin American typographic excellence and insight.
The Cha Che Chi conference will be held online, on March 3rd and 4th, as a two-day showcase of presentations and panels on what’s happening in Latin American typography today. If you’d like to know more, to partner with or support the conference, or to feature us in your publication, please email firstname.lastname@example.org. We look forward to seeing you in March!
Friday, March 3rd
Type Tour: Cicha Art in Lima
Tipos, letras con carácter latino.
Type Tour: Buenos Aires beyond Fileteado
Posters and Typo
Hommage to Félix Beltrán
Saturday, March 4th
#NiUnaMenos: The Collective Power of Women
Why do we want new fonts?
Type Tour: Pichação in São Paulo
Design in Translation
The Type Directors Club, the leading global typography nonprofit, presents Cha Che Chi— a conference dedicated to Latin American typographic culture in all its myriad of manifestations. The conference is co-curated by Sol Matas (Buenos Aires ➜ Berlin) and Laura Scofield (Belo Horizonte, Brazil ➜ New York), with visual design led by Nubia Navarro (Colombia).
About Cha Che Chi
Chabona, chango, chava, chela, checar, chicha, chichón, chido, chimichurri, chulo, churro, salsicha, chimarrão, bochecha, pichação… the *ch* sound echoes across Latin America. We hear it in words from Latin American Indigenous languages, Spanish, and Portuguese. From south to north, it connects our cultures, showing a common thread amongst very diverse people. Argentinian Che Guevara made this sound so frequently we forgot his given name Ernesto—the nickname ‘Che’ becoming a global icon, enough to evoke the image of the bearded guerilla leader. The Mexican band Café Tacvba, along with composer Jaime López, salute the *ch* in their song Chilanga Banda (ya chole, chango, chilango, / que chafa chamba te chutas… )
And today, we bring all that rhythmic cacophony to you in typographic resonance—a virtual conference showcasing Latin American design and typography. Cha Che Chi taps into the bright, colorful, vibrant energy of Latin America, and tries to answer—what would be the visual equivalent of the ch sound? What are there typographic flavors that are distinctly Latin? What’s the unique pitch of the design language, and how does it vibrate among the hundreds of thousands Latin American diaspora? How do we reconnect with, and explore, our roots? And what can the rest of the world learn from the way that Latin American typography moves and shakes?
In just two days, Cha Che Chi aims to cover the gamut, looking at everything from amateur street typography to agency boardrooms. We’ll see behind-the-scenes of logotype that dances to the beat of Rio Carnival, the biggest carnival party in the world. We’ll get to appreciate distinctive reinterpretations of popular Mexican imagery. We’ll explore Perú’s Chicha public typography, born of a clash between indigenous and colonial cultures. Take a look at the year-on-year evolution of a campaign to raise women’s voices, held by a main cultural centre in Buenos Aires. We’ll learn how type and politics mix at the famous distinctive style of Brazillian graffiti, Pichação. And we will hear from over 25 creators across different disciplines about how their roots connect to their creative process.
In this time of change and turmoil, excitement and opportunity, typography carries with it our values, our culture, our heritage, and our legacy. And we hope Cha Che Chi is able to educate, inspire, and connect us all wherever we are. Register now to stream the conference, attend (or sponsor!) one of the co-organized parties, and share your vision of Latin American design with the hashtag #chachechi.
— Sol Matas, Laura Scofield, Ksenya Samarskaya
About The Design
Led by Nubia Navarro of Nubikini Studio, the brand for Cha Che Chi is inspired by aguayo cloth, street lettering traditions, and the ingenuity of having to innovate out of limited resources — bringing together a clash of traditional and digital, old world and new. The implementation of the design system comes to life with the help of the TDC team, and web development provided by The One Club for Creativity.