Fred Gelli is co-founder and CEO of Tátil Design, a strategic consultancy that uses design to create sustainable connections between people and brands, such as Coca-Cola, Netflix, P&G, Natura and TIM. Over his 30 year trajectory, he has collected over 100 national and international awards, including: iF Design Award, IDEA USA, D&AD, and Cannes Lions. He has participated as judge in a few of the most important international design awards, such as D&AD (2007), 55th Cannes Lions (2008) and Jury President in the Dubai Lynx International Festival of Creativity (2016).